I found a cement company called Medusa Cement Company. It references the myth of Medusa being able to turn people into stone and uses this because it is a globally known myth, which helps because it is an international company.
In a Ferrero Roche commercial, it shows the gods and Olympus eating the candy and dropping a piece to earth. It emphasizes the quality and taste of the product. Not only does it allude to the gods, but their superiority and their love of higher quality things. Although it does not name anyone, it uses the gods as a symbol of their excellence.
No comments:
Post a Comment